| Top |
| Profile |
| Mission |
| Product |
| Track records |
| Use & Cost |
| Inquiry |
| Corporate Profile | |
|
Name |
Insite Research Co., Ltd. |
|
Represntative |
Hidekazu Matsunaga |
|
Line of Service |
|
| Established |
May 22nd, 2002 |
|
Capital |
10 million yen (vested 40 million yen) |
|
Main bank |
SMBC Roppongi Branch |
|
Address |
1-A Hills Aoyama, 1-14-7 Minami Aoyama, Minato-ku, Tokyo 107-0062@ |
 |
|
| Curriculum Vitae | |
| March 1973 | Graduated Kyoto Univ. Literature Faculty. |
| April 1973 | Joined AIU. Assigned to Production Planning Dept. after initial training |
| 1974 to 1976 | Involved in preparing sales manual for tie-up product with Daido Life. Engaged in planning of sales campaigns and branch opening. |
| 1976 to 1977 | Moved to Personal Accident (PA) insurance dept. Worked for underwriting and brochure making. Created catastrophic loss reinsurance system. |
| 1977 to 1979 | Stationed at Osaka branch as a PA underwriting supervisor. Developed PA sales methods as an alternative of Workers Compensation and nursery PA program, which became nationwide program of AIU |
| 1980 to 1982 | Promoted to PA production supervisor in Chubu HQ. Managed PA production in six offices, where disseminated sales methods developed in Osaka. |
| 1983 | Selected as a member of 21st Insurance School of Pacific iISPj and moved Metro 2nd HQ to take a pre-seminar. Took insurance seminar in San Francisco and other US cities for three months. After returning home, moved to PA Production Dept. and engaged in production administration. |
| 1984 to 1987 | Involved in new market development in addition to PA production management. Planned and implemented "US-Japan high school students dispatch program" with auspice of Tokyo Metropolitan government and New York city government. In August 1987 leading the group as a head and implemented various events in New York City and other east coast cities. |
| 1987 to 1991 | Promoted to head of Market Development Office and succeeded to create some new markets and to launch new businesses in which included establishment of a new insurance company tied with JTB, establishment of telephone-based health consulting company and establishment of a high-grade membership health check-up facility tied with a large-sized trading company. |
| 1991 to 1997 | Appointed head of Management Research Office, later Information Research Office, and collected and analyzed management information for long-term strategic plan and re-engineering project. Played central roles in collecting and analyzing industrial information and statistic through US-Japan Insurance Talk. Also conducted some marketing research projects including customer satisfaction of claim service and new product development. |
| 1997 to 2002 | Moved to Marketing Research Office and conducted lots of marketing research projects for AIG companies. |
| 2002 | Retired in March and established Insite Research Co. Ltd. to assume a representative. @@@ |
| Participating Associations | |
| Japan Marketing Research Association | |
| Behavioral Metrics Association of Japan | |
| Financial Marketing Association Rotary Club of Tokyo Akasaka @ |
|
| Works | |
| New Product Development using Conjoint Analysis "Financial Marketing" edited by Prof. Asano and Prof. Kijima Asakura shoten 2000 | |
| Discussion "Talk-in Research in 21st Century" Japan Marketing Research Assn. "Marketing Researcher" vol. 88,iFeb. 2001j | |
| Requests from Global Companies to Researcher in Japan, Japan Marketing Research Assn. "Marketing Researcher" vol. 90,iJan. 2002j | |