Marketing Research & Solution@Insite Research

Track records
Use & Cost
Usage and Cost

You can use our services as a consultant or an out-source provider for your marketing or planning divisions. You can choose a service contract which best meets your needs.
*Service contract type
Term-based contract
Term-based contract is applied to a certain periods of consultation such as one year and six months. During the periods we counsel you about any marketing and/or planning issues.
Project-based contract
Project-based contract covers all relevant project activities and services related to a specific project, based on a pre-agreed scope and project definition.
Cost depends on the type of service and contract. The following cases are model cases of marketing research consultation. Details please make inquiry to us.

Standard Unit Price(as of July 1st, 2004)
Please note that this schedule shows the approximate price of our service. And the price may be changed by the difficulty of the request and the date of delivery. You should confirm the exact cost with our cost estimation submitted before hand.

Market Research

per hour per day per completion
Planning & preparation
Making questionnaire
10,000 yen 60,000 yen ---
Moderating focus group --- --- 50,000 yen
In-depth interview --- --- 25,000 yen
Supervising field survey 8,000 yen 50,000 yen ---
Making report (in Japanese) --- 60,000 yen ---
Making report (in English) --- 80,000 yen ---
Presentation (in Japanese) 15,000 yen --- ---
Presentation (in English) 20,000 yen --- ---
(Note: Minimum two hours on the monthly basis contract)

Data Analysis
per hour per day
Data processing and screening 8,000 yen 50,000 yen
Cross-tabulation analysis 10,000 yen 60,000 yen
Multi-variate analysis 12,000 yen 70,000 yen
Text analysis
Data mining
15,000 yen 80,000 yen
iNote: excluding the purchase or use of specific software)

Information Collection and Analysis
per hour per day per completion
Retrieving from database 5,000 yen 30,000 yen ---
Retrieving at library 7,000 yen 40,000 yen ---
Collecting by personal interview 10,000 yen 60,000 yen 25,000 yen
Analyzing and making report (Japanese) 10,000 yen 60,000 yen ---
Analyzing and making report (English) 14,000 yen 80,000 yen ---
Presentation (in Japanese) 15,000 yen --- ---
Presentation (in English) 20,000 yen --- ---
iNote: excluding expense of database usage, copy, traffic and incentive fee for interviewee)

(into Japanese) per word (into foreign) per character
English to Japanese 15 to 25 yen Japanese to English 12 to 25 yen
French to Japanese 25 to 40 yen Japanese to French 17 to 30 yen
German to Japanese 25 to 40 yen Japanese to German 17 to 30 yen
Chinese to Japanese 17 to 30 yen Japanese to Chinese 15 to 25 yen
(Note: not including sales tax. Minimum chargeof 2,000 yen  will be applied if the total fee is lower than 2,000 yen)

Japanese to English 50,000 yen
(Note: Two hours per interpreter)

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Example of Price Schedule

Market Research

Collection Amount
Focus group interview per one group with seven attendants 350,000 to 600,000 yen
Telephone survey 300 samples 800,000 to 1 mil. yen
Mail survey 500 samples 1.5 to 2 mil. yen
Web survey 1,000 samples 200,000 to 300,000 yen

Information Collection/Analysis
Completion Amount
Collection via Web sources submitting a 5-page summary report by collecting information on the target theme from Internet and/or other databases like Nikkei Telecom 10,000 to 30,000 yen
Collection by personal interview submitting a 10-page report by interviewing five experts or industrial specialists and summarizing the collected data 200,000 to 300,000 yen
Information Analysis (White paper) submitting a 20-page analytical report on specific theme including history, timeline, current issues, business positioning, strength and weakness, future growth, etc based on the collected data as well as proving a presentation 200,000 to 300,000 yen

Translation and Interpretation
Completion Amount
Translation submitting a 9-page document translated from the report stated above "Information analysis" by native or broadcasting interpreters 90,000 to 120,000 yen
Interpretation providing a simultaneous interpretation at the back of one-way mirror of the focus group room(two interpreters) 100,000 to 150,000 yen

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